A landing page is the page that users are brought to when they have clicked on an Ad or link for your site. These links can come about organically from other people or could be from part of your own SEO or Adwords campaign. What is important is that the landing page is relevant and useful based on the links and ads leading to it. For an ecommerce site it is vital that the page provides products or information relevant to what the user was led to expect when clicking on the link.

In the case of a pay-per-click campaign it is most important that the page is relevant. If the landing page does not entice your potential buyers then you are wasting money on a pointless campaign. It is important to remember that it is not the ad, but the landing page which brings in the sale. Organic links, while beneficial are negligible as they are out of your control. While links generated from articles should always be tailored correctly to the page they are leading to.

What make ads and linked articles relevant are their keywords. In the case of an ad the user performs a search via a search engine and if your ad contains relevant keywords then it will appear in the users search. The relevance of the keywords determines the cost of the pay-per-click. Articles work similarly with the omission of the cost and won’t appear at the top of the search like ads will.

However before your ads and articles are up and running you have to ensure that your landing page is correctly optimised. In order for the keywords used to be truly relevant to your site you should ensure that the keywords used are contained within the page body and header. You must also ensure that the page is well organised and provides useful information on the product as well as an option to buy.

The critical point is that the user is not simply browsing your page aimlessly. They have reached your site due to a specific search they have made. They know what they want so make the process of getting from the landing page to the order confirmation as quick and user-friendly as possible. Website designer are well aware of the importance of tailoring landing pages to assist with such SEO methods.

If you optimise your website, links and adverts properly then you will find creating future campaigns a much easier process. Furthermore you will find that you can generate a great deal more revenue.

This collection of link building tips are likely to guarantee that you will receive free links from already established websites. This differs from content-oriented development strategies which hope to gradually attract natural editorial links.

These link building tips focus more on targeted link placement or link insertion , whereby you are likely to control the specific anchor text used. Some of them include agreements made with others and others involve one-way action on your part.

1. Submit your site to Web Directories. This is a pretty monotonous process that can get you several hundred backlinks if you have the time. An alternative would be to hire a manual directory submitter. Here's a list of web directories you can use. You can also find some blog directories here.


2. Submit Press Releases to PR Sites . A basic press release about your website's launch can be released to several PR websites, who will distribute it to various online news outlets. A good way to get a free link. I recommend using PRWeb and PRLeap .



3. Reciprocal Links with Similar Websites. Its important to pick sites that are of high relevance so you'll not only get links but traffic. Reciprocal linking can be useful from the beginning but don't overdo it. You can find link partners by emailing them directly or searching through webmaster forums .


4. Web 2.0 Pages A Squidoo lens is fairly easy to create. It only takes around 15 minutes to set up one fully and you'll be able to insert a bunch of anchor text links to your website along with your feed content. Hubpages is another similar site you can use.


5. Article Submissions. Create a short article on your niche topic and submit it to article directories for a backlink and some traffic. You might get more links if your article is picked up and published on other websites. Here is a list of article directories , sorted by Alexa and PageRank.


6. Social Media Profiles . There a whole bunch of social websites online which allow you to insert a link to your website on the profile page. Sign up for some of them, preferably using a username and avatar that brands your business or you as a person. This might come in useful when you decide to promote your site via the social website in the future. Ex: Twitter , FaceBook


7. Social Bookmarking/Voting Websites. Certain social voting websites like Netscape or Digg are often crawled by search engines and their links do help to get a website indexed. 3spots has the biggest list of social voting and bookmarking websites I've seen so far.

1. Forum Signatures . Sign up for some forums in your niche and start contributing to ongoing discussions. Insert a link to the homepage or some inner pages of your site


2. Create a Tool, Theme or Widget . Pay a designer to come up with an add-on application or template that is related to a specific social network, popular website or platform. Include a credit link that points back to your designated website.


3. Blogs on Other Blog Platforms . Use existing blogs you have on other blog networks. Or set up different versions of your blog on different blog networks like WordPress.com, Blogger and Xanga. Link to specific webpages on your website.


4. Comment on Other Blogs. Start commenting on relevant and popular sites in your niche. Don't just spam for links but focus on building a relationship with other bloggers as well. Write a relevant comment and try to avoid using keyword names or signature links.


5. Guest posting on other blogs. Like article and press releases, this one involves having readily available content you can send out to certain blogs in your niche. This is great for getting relevant links and traffic.


6. Hold Contests . Some websites often offer contests in a bid to attract anchor text links from bloggers. An example is this iPhone giveaway on Gary Lee's site. Contests allow you to determine the specific anchor text but its possible that too many links using the designated keyword may harm your domain instead.


7. Collaborative Projects . You may need to develop an article specifically for a writing project, blog carnival or meme but it will usually get you a couple of backlinks, depending on the number and generosity of the participants involved.


8. Offer your Expertise . This will apply if you have a specific skill set such as web design, copywriting, translation or SEO. Write to an established website and offer to revamp/optimize their website in return for a mention or credit link on a webpage. This offers excellent branding, particularly if your offer is picked up by a website with a decent audience.

First of all, select the right targeted keywords for your web page. Please don’t do the mistake of selecting the most popular keywords. Instead you can use Google’s keyword suggestion tool to select the most appropriate variations considering both popularity as well as competition. During this process please make sure that keyword phrases should be related to your website content as without that the entire process will be of no use.

Before you start with Off-Page optimization like Building backlinks and generating traffic, you have to make sure that the keywords are placed in the right spot. No page will get ranked if you haven’t clearly indicated exactly what keyword’s the page should be ranked for.

The Basic Steps to get ranked for the Targeted Keywords are:

1) Keyword in the URL
2) Keyword in the title
3) Keyword in the only h1 tag
4) Keyword Usage in Body

1. Keyword in the URL

Just make sure that your URL is in the form www.example.com/keyword (.htm or .php or .aspx or whatever). Avoid URLs without the keyword eg www.example.com/products.htm?id=12. For the URL it is best to have only the keyword and no other junk.

2. Keyword in the title

It is also recommended to use the keyword in the page title, eg “Keyword (with some wording included) | Example.com”.  Do not repeat titles on all your pages, and do not dilute keywords by using the same keyword in all your titles. Every internal page should consists a Unique page title.

3. Keyword in the only h1 tag.

When you describe your Targetted Keyword, there should be a header above your description.  Just add h1 tags, eg h1 Targetted Keyword /h1. The title should also have some extra wording that is different from the title wording.

4. Keyword Usage in Body

Please make sure that the content that you posted is Keyword Rich.. Because Google Algorithms are more sensitive to pages that do not contain the keyword they’re getting links for. Do not spam the keyword though! Just use it a few times, naturally. (Keyword Desnity of 2%-6%)

So stop trying to implement all the hundreds of factors that could possibly help you rank higher. Unless you are done with these basic steps do not move on.